Tendering

2.1.2024

Announcing an open call to tender for PR & marketing activities from 2024 to 2027

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June 2024 will see the launch of a new EU-funded campaign to promote pelargoniums and poinsettias. Worth more than 2 million Euros, the campaign aims to grow and secure long-term sales of both plant groups, supporting Europe’s horticulture industry.

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It will run for three years in five countries: Austria, Belgium, Italy, Spain, and the Netherlands. An open call to tender is announced and marketing agencies are invited to apply.

 

For 20 years the Stars for Europe (SfE) initiative has been supporting poinsettia sales across Europe through general product promotion, while its sister campaign, Pelargonium for Europe (PfE), launched in 2016 to do the same for pelargoniums. Both projects are active in 22 countries and will remain so, while winning EU funding enables increased activities and impact in the five target countries.

 

They are looking for agencies with experience in PR for consumer lifestyle products, and experience in promotion of flowers and plants and EU-funded project work are desirable.

 

There are 4 options available for tender:

1. Country Agency – full campaign

2. Country Agency – B2C activities only

3. Country Agency – B2B activities only

4. POS Agency – the centralised design and production of POS materials

 

Agencies can apply to deliver the campaign in each of the five countries: Austria, Belgium, Spain, Italy, and the Netherlands, or in multiple countries if requirements are met.

 

The campaign targets both end-consumers and supports the green trade. The marketing mix comprises public relations, media collaborations, digital and social media marketing, marketing and POS support for retailers, and sustainability communication for producers.

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Pelargoniums and poinsettias are important products for the green industry all over Europe. Both are seasonal ornamental plants which complement each other, as when the poinsettia season ends, the pelargonium season begins, and vice versa. A large proportion of Europe’s horticultural growers produce both plants, and due to their characteristics, they are often both produced and sold locally in Europe.

 

The team at PfE and SfE welcome questions and applications from all interested parties. Contact them at tendering@org-intern.info to receive the tender template. 

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Essential information:

• The tender application process involves submitting a proposal, budget, and online application form, using pre-provided templates.  

• The deadline to tender is 23 February 2024, 5pm CET

• Agencies will be informed of the outcome in late March or early April 2024. The campaign officially begins 1 June 2024.

• Please note that communication within the PfE / SfE network will be in English.

• SfE’s breeder members are: Beekenkamp Plants, Dümmen Orange, Selecta one, and Syngenta Flowers / Florensis.

• PfE’s breeder members are: Dümmen Orange, Elsner PAC, Florensis, Selecta one, and Syngenta Flowers.

• Project management for SfE and PfE is handled by Green Marketing Europe.